The FCC conducted the survey of 5,005 Americans between October and November 2009 in an effort to understand the state of broadband adoption and use, as well as barriers facing those who do not have broadband at home. It did make several interesting discoveries:-- 78% of adults are Internet users, including broadband, dial-up, access from home or access from someplace other than home.
- 74% of adults have access at home.
- 67% of U.S. households contain a broadband user who accesses the service at home.
- 65% of adults are broadband adopters (some survey respondents are non-broadband users but live with someone who is.)
- 6% of Americans use dial-up Internet connections as their main form of home access.
- 6% are Internet users but do not use it from home, but access the Internet from places such as work, the library, or community centers.
According to the survey, 36% of non-adopters cite cost as the main reason they do not have high-speed Internet at home. This breaks out as follows:
- 15% say the price of the monthly bill is too much for them.
- 10% say the cost of a computer is too much.
- 9% say they do not want a long-term service contract or cannot afford the installation fee.
- 2% cite a combination of these reasons.
- 22% of non-adopters cite factors pointing to lack of digital literacy as the main reason they are not online.
As noted above, PULP submitted an application to secure funding from the federal Stimulus Program which included creative means to increase broadband adoption among low income households. Our proposal included three distinct phases:
(1) Educate low income families about existing, but under-utilized, state and federal utility programs designed for low income families and inform them that the savings could be used toward high-speed Internet access in their home. These programs include the Lifeline discount telephone service, electric and natural gas utility low income rates, and the Home Energy Assistance Program. Unfortunately, the vast majority of those who are eligible to participate in these programs either do not know about them or choose not to participate. PULP believes that the average eligible NY household can save around $30 a month, which could be used to pay for broadband. A digital literacy component would be included, to make sure these households understand the benefits of broadband for education, government access, and entertainment purposes.
(2) PULP would design a model "Lifeline-like" assistance program for low income households to afford broadband access. The Lifeline discount telephone program is supported on both the federal and state levels by either the carriers themselves or through pass-through charges to customers. This money is pooled together and is used to reimburse the carriers for the discounted rates they offer their Lifeline local telephone customers. In a similar vein, all broadband customers would either directly or indirectly assist low income households in affording broadband access in order to achieve universal availability.
(3) PULP would also design a model consumer protections document for all broadband customers, based on the existing Telephone Fair Practices Act and Home Energy Fair Practices Act. These consumer protections would address the application, billing, suspension, and termination processes.
While PULP's application was not accepted in the first round of broadband funding, we are considering whether to re-submit it for round two, which would be due mid-March. Should PULP's proposals become adopted nationwide, it will greatly minimize the concerns the FCC found regarding low income broadband customers being able to access the service.